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Recap of January Event: Your Software: Strategic Asset or Strategic Albatross?

The first MBPR luncheon of 2017 featured Don Leeper, founder of Bookmobile, as the keynote speaker. He presented an overview of the software used in the publishing industry, along with the challenges of maintaining it in an ever-changing environment. Drawing on examples from Bookmobile’s history, he tackled the benefits and costs of build-your-own versus license-and-adapt. He then ended with an in-depth discussion of Bookmobile’s Tasora Books, a case study of the decision-making process for using software in a new venture. An audio recording and slide deck from this event are available to members in Member Resources. Thanks to everyone for a great event!