Recap of January Event: Marketing Case Studies

In today’s fast-paced and highly saturated publishing environment, a book’s success is often dependent on a creative and ambitious marketing endeavor. The first MBPR luncheon of 2018 featured Panelists Vanessa Wright, Steve Roth, and Dan Verdick exploring the goals and strategies driving their campaigns, challenges faced, and how each campaign helped effectively bring its book to the people who matter most—readers.

An audio recording from this event are available to members in Member Resources.