In a world with a growing number of channels for book distribution, metadata is hugely influential, but it can also be confusing. MBPR’s March webinar explored metadata with someone who literally wrote the book on the subject. Margaret Harrison, co-author of Metadata Essentials, spoke on the importance of using metadata to increase discovery and conversion in an online retail environment. Harrison’s practical advice provided further insight on the best ways to optimize titles for online sale. She covered tips for consistent titling and author information, creating book descriptions designed for online retailers, and getting the most out of BISAC codes and keywords.