Event Information

From InDesign to e-Book: Essential Workflow Steps

March 20, 2013 - 12:30 PM
Open Book (Target Performance Hall) 1011 Washington Avenue South, Minneapolis
Member price: $20
Non-member price: $25

Event Description

Join InDesign publishing expert Anne-Marie "Her Geekness" Concepción for a lively and informative "real world tour" of the e-book publishing landscape. You'll receive an overview of the entire publishing workflow, taking a layout file in Adobe InDesign and turning it into an e-book ready for sale in Apple's iBookstore, Amazon Kindle store, on other e-resellers. Along the way you'll learn about best practices, free automation tools, gotchas to avoid, and tips from the e-book production trenches. 
• Digital Publication Choices: eBook or App?
• Anatomy of an EPUB
• 5 Steps to Prepare Your InDesign File
• Proofing and Validating Your eBook
• Fine-tuning with simple HTML and CSS Editing
• Distribution Options

Anne-Marie "Her Geekness" Concepción is a digital publishing expert. She owns Chicago-based Seneca Design & Training (, a cross-media publication and production design studio that develops print, PDF, and digital publications for their clients. She is a certified Adobe instructor specializing in InDesign-centered publishing workflows, including InCopy integration and publishing to EPUB, Kindle, DPS, and iBooks Author. Anne-Marie is also co-founder of, "The world's #1 resource for all things InDesign," and co-produces the annual Print + ePublishing Conference, PEPCON ( She is one of's most popular authors of video tutorials, with titles that cover InDesign, EPUB, InCopy, Bridge, and more. Contact her at and follow her on Twitter @amarie. 

Where & When 
Open Book (Target Performance Hall)
1011 Washington Avenue South, Minneapolis. 
Wednesday, March 20; 11:30 a.m. - 1:00 p.m. 
Parking Information
There is a small side lot next to the Open Book building (just past the building on the right as you are heading east on Washington; for those heading west, turn on 10th or 11th and go down the alley to access the lot). If the Open Book lot is full, other options are:
• Meters along 10th and 11th; most cost $1.00/hour.
• Guthrie ramp is a block away. Enter on 9th Avenue (between Washington and 2nd Street South). 
• Municipal parking ramp across from the Mill City Museum (this is a longer walk because it is a block farther away and the entrance is on 2nd Street South). 
• Bike racks are available near both entries to the Open Book building.

Event Day Information
Doors open at 11:30 a.m. Fees, which include lunch, are $20 for members and $25 for non-members. Reservations required. If space allows walk-ins, those without reservations will be charged $30 at the door. If you reserve a place, a lunch will be ordered for you and you'll be expected to pay for it whether or not you attend.

If you prefer to pay at the door by cash or check, please email with your reservation request. Please indicate whether you will be attending as an MBPR member or non-member. 

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