Event Information

Successful Publicity Campaigns in the Digital Age

May 13, 2015 - 12:30 PM
Open Book (Target Performance Hall), 1011 Washington Avenue South, Minneapolis
Member price: $20
Non-member price: $25

Event Description

With so many avenues for publicizing books, how do today's publicists plan and execute successful publicity campaigns? Where do they choose to focus their efforts among the ever-growing number of options for spreading the word about a new title? Join our panelists in a discussion about what it means to publicize books in the digital age.


Alison Aten is the publicity and promotions manager for the Minnesota Historical Society Press. Prior to coming to the MNHS Press in 2008, she was publicity manager at Llewellyn Worldwide. From 1996–2004, she was the publicist and assistant marketing director at the University of Minnesota Press. She has promoted everything from peer-reviewed academic titles on post-structuralist literary theory to "channeled" books, but currently relishes working with grounded Midwestern authors.

Sammy Bosch is the marketing and publicity director for Mighty Media Press, a children’s and middle grade book publisher in Minneapolis. She graduated with a bachelor’s degree in English literature and communication studies from the University of Iowa and completed her master’s coursework at the University of California–Santa Barbara. With a passion for children’s books, Sammy believes in patience, persistence, and thinking outside the box when it comes to marketing and publicity.

Erin Kottke is the marketing and publicity director at Graywolf Press, where she has worked for nine years. During her time there, she has worked with a wide range of authors, including Jeffery Renard Allen, Eula Biss, Leslie Jamison, Per Petterson, Claudia Rankine, and others. She is a graduate of the University of Missouri–Columbia, and lives in Minneapolis.

Cathy Paper, M.A., helps you unleash your inner rock star. She is the president of RockPaperStar, which coaches, develops, and markets select business owners, authors, and unique speakers to national status. The proven product the 91-day RockStar Plan™ impacts marketing plans, network expansion, and business development. Clients include Harvey Mackay, #1 New York Times best-selling author of Swim with the Sharks; Riley Hayes; Best Buy; and Paramount Studios.

Where & When
Open Book (Target Performance Hall)
1011 Washington Avenue South, Minneapolis.
Wednesday, May 13; 11:30 a.m. - 1:00 p.m.

Parking Information
There is a small side lot next to the Open Book building (just past the building on the right as you are heading east on Washington; for those heading west, turn on 10th or 11th and go down the alley to access the lot). If the Open Book lot is full, other options are:
  • Meters along 10th and 11th; most cost $1.00/hour
  • Guthrie ramp. Enter on 9th Avenue (between Washington and 2nd Street South).
  • Municipal parking ramp across from the Mill City Museum (this is a longer walk because it is a block farther away and the entrance is on 2nd Street South).

Registation Information
Registration begins at 11:30 a.m. The program starts at approximately 12:00 p.m. Fees, which include lunch, are $20 for members and $25 for nonmembers. Reservations required. If space allows walk-ins, those without reservations will be charged $30 at the door. If you reserve a place, a lunch will be ordered for you and you'll be expected to pay for it whether or not you attend.


To make your reservation, register, and pay online with a credit card, use the Eventbrite registration form below. If you prefer to pay at the door by cash or check, please email with your reservation request. Please indicate whether you will be attending as an MBPR member or nonmember.

Register Online

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