Event Information

Leveraging Intellectual Property with Content Management Systems

September 16, 2015 - 12:30 PM
Open Book (Target Performance Hall), 1011 Washington Avenue South, Minneapolis
Member price: $20
Non-member price: $25

Event Description

Today, publishers prepare books for both print and digital formats simultaneously. How does the modern workflow accomplish this? Editors can apply XML at the very beginning of the workflow and store this cleanly tagged content in a content management system (CMS). This makes content available in a consistent and clean state in one central repository, which can be updated by the editor if need be. It also makes repurposing content much more cost effective, and "future proofs" the workflow for formats that might not even exist yet. Join Colleen Cunningham as she presents a case study in how her company has shifted from a traditional, print-centric workflow to this contemporary workflow and at the same time empowered its editorial, design, and sales teams to operate more efficiently.

Colleen Cunningham is the Senior Technical Production Specialist at F+W, a Content and eCommerce Company. From production layout artist to book designer to ebook developer, her career has spanned an exciting time in book publishing. Working in a CMS encompasses all of these interests and more, including editing and content repurposing. She enjoys demonstrating to her colleagues how they can also adapt to and thrive in this modern workflow. A member of AIGA and Bookbuilders of Boston, she has presented at Tech Forum's ebookcraft, Digital Book World Conference, HOW Design Conference, Boston InDesign User Group, Emerson College, and the Massachusetts College of Art. You can find her hanging out with the #eprdctn group on Twitter as @BookDesignGirl.

Where & When
Open Book (Target Performance Hall)
1011 Washington Avenue South, Minneapolis.
Wednesday, September 16; 11:30 a.m. - 1:00 p.m.

Parking Information
There is a small side lot next to the Open Book building (just past the building on the right as you are heading east on Washington; for those heading west, turn on 10th or 11th and go down the alley to access the lot). If the Open Book lot is full, other options are:
  • Meters along 10th and 11th; most cost $1.00/hour
  • Guthrie ramp. Enter on 9th Avenue (between Washington and 2nd Street South).
  • Municipal parking ramp across from the Mill City Museum (this is a longer walk because it is a block farther away and the entrance is on 2nd Street South).

Registation Information
Registration begins at 11:30 a.m. The program starts at approximately 12:00 p.m. Fees, which include lunch, are $20 for members and $25 for nonmembers. Reservations are required. If space allows walk-ins, those without reservations will be charged $30 at the door. If you reserve a place, a lunch will be ordered for you and you'll be expected to pay for it whether or not you attend.


To make your reservation, register, and pay online with a credit card, use the Eventbrite registration form below. If you prefer to pay at the door by cash or check, please email with your reservation request. Please indicate whether you will be attending as an MBPR member or nonmember.

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