Event Information

The Everything Sales Channel: How to Best Work with Amazon

November 14, 2018 - 11:30 AM
Open Book (Target Performance Hall), 1011 Washington Avenue South, Minneapolis
Member price: $20
Non-member price: $25

Event Description

Since its founding in 1994, Amazon slowly but surely transformed every facet of the publishing industry. All of us — publishers, editors, designers, marketing managers, anyone in sales and operations, and authors — cannot do our jobs effectively without knowing how to work best with this sales channel. But what does best mean? In this luncheon, a panel of three Twin Cities publishing professionals will present some of their best practices and tips for working effectively with Amazon. Starting with creating and maintaining good metadata to drive discoverability online, the panel will then discuss how to present and successfully sell a diverse set of product lines from a distance and face-to-face. The discussion will end with an author, who has significant Amazon sales, sharing her best practices for driving fans and consumers to buying her books—all with clicks of a mouse.


Bruce Krause has been living the publishing dream since he began delivering newspapers in high school. He was a newspaper and magazine editor and then a publishing manager for a marketing company before entering the book publishing world with The Quarto Group in 2011, where he is currently metadata manager.

Jaime Starling has been in and out of publishing since 1998 and has worked as the Amazon rep for Consortium, based in Minneapolis, since 2008. She previously worked at Viz Media and Stone Bridge Press. She has also worked in a cinema, a London pub, and numerous BBQ and pizza places. She currently co-chairs the Twin Cities Doctor Who Meetup Group.

Liz Heinecke, a.k.a. The Kitchen Pantry Scientist, studied art and biology in college before hitting the lab bench to complete a master’s degree in bacteriology. When she’s not hanging out with her husband and three kids in Minneapolis, Liz appears regularly on television, makes videos, and writes about science online (, Scholastic Parents) and in books, which include Kitchen Science Lab for Kids, Outdoor Science Lab for Kids, STEAM Lab for Kids (all with Quarry), and Star Wars Maker Lab (DK).

Check-in Information
Check-in begins at 11:30 a.m. The program starts at noon. Fees, which include lunch, are $20 for members and $25 for nonmembers. Reservations are required. If space allows walk-ins, those without reservations will be charged $30 at the door.

We also offer a limited number of student tickets (with a student ID): $15 in advance.

Reservations are nonrefundable.

Parking Information
There is a small side lot next to the Open Book building (just past the building on the right as you are heading east on Washington; for those heading west, turn on 10th or 11th and go down the alley to access the lot). If the Open Book lot is full, other options are:

• Meters along 10th and 11th; most cost $1.00/hour
• Guthrie ramp. Enter on 9th Ave (between Washington & 2nd Street S)
• Municipal parking ramp across from the Mill City Museum


If you prefer to pay at the door by cash or check, please email us with your reservation request.

Register Online

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