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JOB LISTINGS AND INTERNSHIPS


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Current Job Listings

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Editor (Woodbury, Minnesota)
Group Marketing Director (Minneapolis)
Associate French Editor




Editor (Woodbury, Minnesota)
October 06, 2017
Llewellyn has an opportunity for an experienced book editor to join our talented team in Woodbury, MN. You will create a variety of non-fiction books and related products while working with authors from across the country and around the world.

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Group Marketing Director (Minneapolis)
September 25, 2017
Title: Group Marketing Director
Department: Marketing
Reports to: President & CEO

Founded in 1959 and based in Minneapolis, Lerner Publishing Group publishes more than 400 new titles each year and has 5,000 titles in print. For more than 50 years, we’ve created exceptional award-winning nonfiction and fiction books for grades K–12 that educate, empower, and entertain. No matter what educators and young readers are looking for, LPG is sure to publish a book they’ll love.

The Group Marketing Director will drive the marketing strategy and lead the execution of marketing and publicity initiatives to build our brands and authors. This position will establish the vision and strategy for multi-platform advertising and promotional programs, working alongside our marketing and sales teams to ensure proper executive of marketing campaigns, product launches, and channel strategies. Primary focus will be on the school/library marketing, with additional focus on trade and classroom marketing.

Duties and Responsibilities

  • Develop and spearhead marketing and publicity strategies and programs. Create annual/seasonal marketing and publicity plans that maximize ROI and enhance brand image. Identify strategies and tactics that will create interest, drive sales, and enhance Lerner Publishing Group’s image within targeted markets. Direct and collaborate with market managers to realize strategies and tactics and to evolve them with changing market needs.
  • Manage, direct, and supervise the marketing, publicity, and design teams.
  • Oversee all aspects of ad planning, ad trafficking, promotional efforts, production schedules and mailings, and sales support programs – all of which will integrate and align with overall corporate initiatives.
  • Oversee development, production, and quality of all catalogs and marketing materials. Review strategy for catalogs, Website content, and other marketing pieces for optimal effectiveness; review catalogs and other marketing materials for content accuracy and best promotional presentation.
  • Create and drive innovative approaches to print, online, email, and social media marketing campaigns that align to ever-changing best practices and available methods.
  • Manage integration of all online and offline marketing and publicity to create a customer-centric, best-practices-driven, and cohesive brand image.
  • Develop and manage department budget, in collaboration with market managers. Allocate and balance the budget among marketing campaigns, advertising strategies, PR activities, and promotional tools to derive the best ROI from financial and human resource investments. Continually monitor and re-allocate financial resources as needed.
  • Serve as marketing liaison to content development teams and review products for optimal marketability in acquisition stage, early development, cover and series design development, and titling.
  • Lead website strategy and development in collaboration with other stakeholders. Provide direction and input on company websites to support strategic marketing, sales, and business objectives. Identify online promotion tactics that will increase online traffic, drive eCommerce transactions, and increase customer loyalty.
  • Track and report metrics on and analysis of marketing and publicity programs. Identify and test alternative marketing methods, establish measurable objectives, and deliver post event analyses to results against goals. Present findings to management team and make recommendations for future changes.
  • Promote company/key books/key authors or illustrators through speaking engagements at key conferences, journal/magazine/newspaper articles. Work with executives/authors/illustrators to develop topics for and successfully carry out content marketing such as articles and blog posts.
  • Oversee and approve all printed materials to promote books and imprints/company to the media and customers, including but not limited to postcards, flyers, bookmarks, posters, sell sheets, and catalogs. Approve content for electronic promotional strategies, including but not limited to email campaigns, electronic newsletters, the Lerner blog, and features for Lerner Web sites such as promotions, monthly book features, author pages, etc.
  • Oversee all aspects of publicity campaigns including setting pub dates, brainstorming publicity tactics, writing pitch letters and press releases, pitching national and local media, developing ancillary materials, author relations, etc.
  • Monitor the company (brand) image and manage brand identity standards.
  • Cultivate relationships with key book review editors (e.g. Publishers Weekly, School Library Journal, Booklist, Kirkus, Horn Book, etc.), as well as key book bloggers and influential librarians involved in the review and award process.
  • Represent company at industry conventions and meetings as needed.
  • Interact professionally with agents, authors, illustrators, photographers, and media as the company’s liaison.
  • Keep abreast of relevant marketing, PR, and industry information via trade and online journals.


Experience and Necessary Skills
Solid self-starting, project management, and exceptional writing and communication skills—as well as drive—are essential to the Group Marketing Director position. Proven organizational skills, detail-oriented, marketing, publicity or public relations experience, a strong interest in children’s book publishing, and the ability to prioritize projects and daily tasks to meet long-term and short-term deadlines. At least five years publishing marketing and/or publicity experience is required.

Please submit cover letter and resume to
Joyce Hutchinson
Lerner Publishing Group
1251 Washington Ave N.
Minneapolis, MN 55404

Email: jhutchinson@lernerbooks.com
Fax: 612-204-9208

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Associate French Editor
September 18, 2017
The Associate French Editor assists in the production of a successful, profitable series of French language basal and non-basal textbooks, ancillary, electronic and multimedia materials for the high school market by working closely with Editor, Authors, Production, EDP, Marketing, and Sales. The Associate Editor will work together and closely with the Editor to ensure that the programs are released to the market on time according to publishing schedule. The Associate Editor will be responsible for editing, copyediting and proofreading for student textbooks, teacher’s edition, and ancillary materials. In addition, s/he will be responsible for development, design, organization, execution, accuracy, production and advocacy.

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