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Marketing Manager (Minneapolis)

Marketing Manager (Minneapolis)
November 14, 2019
1517 Media is a multimedia company comprised of four vital, creative imprints: Augsburg Fortress, Beaming Books, Fortress Press, and Sparkhouse. We create resources for spiritual growth and development, for Christian worship and faith formation, and for academic study and professional development. 1517 Media strives to create an environment of inclusiveness, equity, and respect for all regardless of ability, age, ethnicity, faith, gender, gender identity, nation of origin, race, sexual orientation, or socioeconomic status.

For over 50 years, Fortress Press has been a leader in religious scholarship, publishing in biblical studies, theology, Christian history, and world religions. Fortress Press is an imprint of 1517 Media and publishes for two markets: higher education and Christian ministry.

This position is responsible for building a strong vibrant brand and achieving annual sales goals by creating breakthrough classroom and library focused marketing and publicity campaigns that create buzz and excitement around our books. The Marketing Manager supervises the Marketing Coordinator and reports to the Vice President & Publisher of Fortress Press.

The Marketing Manager will:
• Contribute to the management, development, and growth of the Fortress Press imprint by achieving annual quantitative goals for assigned product lines, participating in the annual budget and revenue forecasting process and managing the marketing department budget
• Customer Development — Defines the target markets and develops a strong understanding of each product’s intended customers
• Product Positioning — Partners with editorial to lead title, cover design, and back cover copy direction, ensuring that each book is positioned to effectively connect with its intended audience and to maximize sales
     ◦ Makes pricing recommendations, evaluating comp titles to assess the value to the customer
     ◦ Makes sales projections and print run recommendations, evaluating comp titles, marketing leads, publicity, to make a hypothesis of how the book will perform in its first year
     ◦ Drafts P&L in collaboration with the relevant editor, and submits for approval by VP and Publisher
• Key Messaging — Articulates the core value proposition for each title, and composes key messages and selling points, ensuring strong connections and sell-through to end-users
• Sales Materials — Prepares sell sheets and other materials featuring the messaging, selling points, and marketing plans to effectively sell in each title to accounts
• Catalogs — Leads the organization, layout, and design of seasonal catalogs, engaging with key stakeholders to ensure that business goals are achieved, and the Fortress Press brand is effectively represented to the defined markets
• Author Management — Serve as the primary marketing liaison for authors and ensuring that their relevant connections and resources are leveraged for a successful book launch
• Launch Strategy and Campaign Execution — Determines go-to-market strategy for each product, creating and overseeing the execution of integrated tactical plans that employ print and digital channels to effectively engage target customers with the product and lead them to the point of purchase
     ◦ Launch Content Development — Lead the direction of promotional and value-added content for campaign materials
     ◦ Metadata and Optimization — Teams with Marketing Specialist, Project Management to ensure that title specs and metadata effectively positions each product through digital channels to target audiences
     ◦ Campaign Analytics and Evaluation — Teams with Business Intelligence to actively evaluate campaign results and adjust for future work
     ◦ Advertising Strategy — To meet sell-through goals
• Manages events/conferences by developing event objectives, sales forecasts, planning product display, product samples, and print marketing. Evaluating events based on interest generation

Desired education and experience:
• BA in Marketing or relevant field of study
• 5–7 years devising and executing strategic marketing campaigns
• Experience in book publishing or related media fields is critical

Desired knowledge, skills, and abilities:
• Ability to thrive in and contribute to a highly collaborative environment
• Strong verbal/written communication skills
• Ability to efficiently manage multiple projects simultaneously with demonstrated attention to detail
• Strong working knowledge of various social media platforms
• Ability to provide effective leadership, development and supervision to marketing coordinator
• Proven channel development and management skills
• Ability to judge creative work, interfacing with development and evaluating product concepts to ensure alignment with overall goals
• Technical abilities using Office 365 suite, product database systems, and customer relationship management systems
• Familiarity with religion and religious life and/or knowledge of academic, education, and ministry book markets
• Demonstrated ability to develop breakthrough marketing insights and execution

Please include your resume and cover letter with your application. Apply using link below.

1517 Media offers a competitive salary and a full list of benefits, including vacation for new employees, sick time, health, retirement, a pre-tax transportation program, and no-cost gym access in the 510 Marquette fitness center. You will work in a fun and creative environment with a talented group of individuals that have a passion for their work. The beautiful, newly designed corporate headquarters hosts 85 employees in downtown Minneapolis with adjacent access to Light Rail and MetroTransit bus lines.

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